Planet Ocean's
Beginner's Guide to Top Search Engine Rankings
Last revised: August 12th, 2008


Lesson One: Introduction To SEO

New to Search Engines?
The List of Important Search Engines

Lesson Two: The ABC's of SEO

What is Search Engine Optimization?
Taking the Search Engine's Point Of View
The Difference Between Web Sites and Web Pages
How to 'Help' the Search Engines 'Find' Your Pages
Members Section – Advanced Reading Suggestions

Lesson Three: The Key to Keyword Selection

Keywords vs. Keyphrases
How to Choose Your Best Keywords
Where to Place Your Keywords for Top Rankings
Members Section – Advanced Reading Suggestions

Lesson Four: Link Building for Top Rankings

Understanding Link Structure
Inbound Links vs. Outbound Links
The Importance of Collecting Inbound Links
Good Links vs. Bad Links; How to tell the difference
Members Section – Advanced Reading Suggestions

Lesson Five: Introductory to Advanced SEO

Understanding Google's PageRank
How to Avoid Google's Notorious Sandbox
Surviving those Dreaded Search Engine Updates
Members Section – Advanced Reading Suggestions

Lesson Six: Demystifying Pay-Per-Click Advertising

What about Pay-Per-Click? (PPC)
The ABC's of Using Pay-Per-Click Ads
Pay-Per-Click Listings versus Free Listings
How to Avoid Losing a LOT of Money With PPC
Members Section – Advanced Reading Suggestions

Lesson Seven: SEO Review and Onward

Review — The Top Ten Points of Basic SEO
Onward...
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Planet Ocean® is a registered trademark of Planet Ocean Communications, Inc.

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